Process:

"Irrespective of the type of membership you choose, there is a 3-round selection process: pre-selection, application interview and jury round."


Criteria:

most important: "great designs" that match contemporary design preferences. For elite and special categories: "great craftsmanship", "the use of best gemstones or other unique materials" and others.

  • 1Pre-selection:is based on Q&A in application form and a quick scan of your work by one of our editors.
  • 2Application interview:a phone-interview where we discuss what you do, what you envision for your brand and how you invest in it, and in general get a feeling for your business practices and your vision for your future.
  • 3Jury round:a double-blind (= both you and the jury members are anonymous to each other) approval round with a maximum of 3 international jury members who are experts in their fields; acclaimed designers or working with museums, major publications, universities and other institutions.